Black Friday is a yearly event commonly associated with large crowds of eager and frantic shoppers. The event is closely followed by the equally famous Cyber Monday which is known for crashing websites and causing chaos in the online world.
With just a few days left before the two highly anticipated shopping dates, consumers all over the world are no doubt preparing themselves for a budget-friendly shopping spree. Who isn’t?!
If you are running an e-Commerce store, preparing for these dates is just as important for you as it is for the large in-store retailers like Walmart and Target. Some innovative and effective promotional strategies can attract more shoppers to your online store allowing you to walk away with huge profits during the holiday season.
Here are some practical tips that you can utilize to prepare your e-Commerce website for the biggest shopping weekend of the year.
1. Perform Some Research and Get in Touch with Your Customers
Researching you target consumer group is a great place to start when preparing for Black Friday and Cyber Monday. Take the time to learn more about your target consumer group and what makes them tick with the shopping bug. After that, plan a few marketing strategies that could help you and your e-Commerce store communicate with your target market more efficiently.
If you already have a mailing list of your loyal customers, get in touch with them and send offers that they can take advantage of over the shopping weekend. Also, don’t forget to contact your Supply Chain providers to ensure you have enough product in stock.
2. Use Promotional Materials
Creating hype around your products on the Internet is an effective way of boosting your online store’s sales this holiday shopping weekend. Make it a part of your research to know what particular rewards and discounts your customers might potentially be looking forward to on Black Friday and Cyber Monday.
In addition, post similar promotional messages to your store’s social media pages. Social media is an effective way to get in touch with potential consumers and loyal customers. Many social media platforms offer advertising capabilities to get your message out there and visible to your target market.
3. Get Organized
Black Friday and Cyber Monday are very hectic days for retailers. Products literally fly off the shelves! Therefore it is vital to keep track of your inventory and the Supply Chain process.
An effortless and straightforward way of monitoring the availability of your products is by using inventory management software. Many online and in-person retailers use programs such as Fishbowl, Wasp, and Jazva. These systems make tracking your inventory and limiting mistakes possible for some of even the biggest retailers. Determine which system you should use by researching the pros and cons and determining the best fit for the size of your business.
4. Watch Your Competition
Competition between retailers exists everywhere, more so now in the online world than ever before. Big names such as Amazon and Ali Baba currently dominate the e-Commerce scene and are the competition to emulate or beat. Utilizing smart strategies and organizing your Black Friday and Cyber Monday campaigns could boost the sales of your e-Commerce store allowing you to compete in a highly competitive market.
Begin by researching your competition. Sign up for their newsletters and learn from their social media activity. This will show you what they are doing and the elements they are missing in their promotions. By borrowing their strategies and avoiding mistakes, you can create a successful shopping weekend campaign for your online store.
Businesses that prepare and take advantage of this holiday shopping weekend walk away with sizable profits while ending the year on high note allowing them to walk into the New Year with more confidence and resources to yet again dominate the market.
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