Axiom has been a valued partner in my supply chain link for the past 30 years. Most impressive of all is the "can do" and "will do" attitude.
Raj, Global Cosmetic Mfr - Glendale, CA
more testimonials
more testimonials
Health & Beauty 
Due to the highly competitive nature of this industry, it is imperative to have professional quality labels that will make your products stand out against competing products on a retail shelf. Personal care consumers are faced with more options today than ever before which is why crisp graphics and vibrant colors are a must! Additionally, personal care products come in a multitude of sizes and shapes, which means that often times a label must be able to pack complex graphics and detailed text requirements effectively onto a small surface area. Axiom Label’s flexo and digital label printing technologies ensure that your labels not only look amazing but will also withstand harsh conditions that these types of products can endure.
Case Study: LaLicious
When it comes to bath and body products it is important to stand out on a shelf and eye catching packaging is imperative. From inspiration to design concept all the way to the printing press, you want your desired look to be achieved.
LaLicious designed artwork with a linen looking background and was disappointed with ink clogging and trapping issues after running tens of thousands of labels flexographically. The final result was not what the company had envisioned but they were told there was no way to get the look they were hoping for.
Because of Axiom’s continual investment in new printing technologies, they were able to solve the problem LaLicious was having by printing their labels on the HP6000 digital press. Traditionally, digital printing was reserved for low quantities and there was no guarantee that labels printed digitally would match the colors of the labels that were run flexographically. Not only does Axiom have the ability to “fingerprint” the colors of labels run flexo and digital, but their digital capabilities have completely eliminated the issues of clogging and trapping that LaLicious experienced trying to print a very complex design flexographically.
Axiom’s ability to provide LaLicious with the exact look that they wanted for their brand was priceless, but so was not having to spend countless hours doing on-site press checks. Printing with the HP6000 gave LaLicious the confidence to approve label runs via PDF press proof, which saved them significant time. Printing digitally also saved the company a significant amount of money by eliminating press set up time and plate charges. With multiple copies of labels that only had color and a few text variations, this solution also gave LaLicious the flexibility to do short runs for press samples and print variable data very inexpensively.
When it comes to bath and body products it is important to stand out on a shelf and eye catching packaging is imperative. From inspiration to design concept all the way to the printing press, you want your desired look to be achieved.
LaLicious designed artwork with a linen looking background and was disappointed with ink clogging and trapping issues after running tens of thousands of labels flexographically. The final result was not what the company had envisioned but they were told there was no way to get the look they were hoping for.
Because of Axiom’s continual investment in new printing technologies, they were able to solve the problem LaLicious was having by printing their labels on the HP6000 digital press. Traditionally, digital printing was reserved for low quantities and there was no guarantee that labels printed digitally would match the colors of the labels that were run flexographically. Not only does Axiom have the ability to “fingerprint” the colors of labels run flexo and digital, but their digital capabilities have completely eliminated the issues of clogging and trapping that LaLicious experienced trying to print a very complex design flexographically.
Axiom’s ability to provide LaLicious with the exact look that they wanted for their brand was priceless, but so was not having to spend countless hours doing on-site press checks. Printing with the HP6000 gave LaLicious the confidence to approve label runs via PDF press proof, which saved them significant time. Printing digitally also saved the company a significant amount of money by eliminating press set up time and plate charges. With multiple copies of labels that only had color and a few text variations, this solution also gave LaLicious the flexibility to do short runs for press samples and print variable data very inexpensively.