CASE STUDY

Okroshka

Food

Okroshka, an emerging ethnic food company, recently launched a yogurt product with distinctive packaging consisting of a multicolored full body shrink sleeve with a matte finish. Capitalizing on the immediate popularity of the product, the company designed limited edition, seasonal labels with a new red and white snowflake pattern dominating the top portion of the packaging.

With Axiom’s just in time HP digital printing capabilities, 12,000 shrink sleeves were printed, glued and seemed within four days putting the product on shelves in time for the big holiday push in stores.

This is a great example of Axiom’s ability to support a brand’s creative marketing initiatives through digital printing.

Labels, Shrink Wraps, & Flexible Packaging

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