Lively Up Your Breath, a specialty producer of a revolutionary breath product, looked to Axiom to refresh the brand’s packaging.
Lead Times and GraphicsNew distribution demands meant Lively Up Your Breath needed to produce shrink sleeve labels quicker than the 6-8 week lead time to produce overseas. Additionally, the company looked to improve graphic impact of the existing 2 color label, critical because the products are housed in small, .27 oz bottles which could easily get lost on a shelf.
Digital Shrink at its Best
Axiom suggested HP digital technology to improve lead times and graphics. A new, beautiful 5 color label design was produced across three SKUs – the job printed, seamed, and glued within 5 business days.
The shrink sleeves were ready well before shipments had to go out, customers responded exceptionally well to the new product labels, and Lively Up Your Breath came away with a high-impact brand look to build upon.
Prior to running the order, Axiom had the ability to proactively address packaging and material compatibility with Lively Up Your Breath’s co-packer, an added benefit to being a local supplier with in-house digital shrink sleeve capabilities.
Thank you to Lively Up Your Breath for sharing this packaging story. Products are sold at Whole Foods Markets across the West and hundreds of specialty stores nation-wide. For more information about this great, Southern California company, please visit livelyupyourbreath.com.