Use Extended Content Labels to Solve Product Labeling Issues & Market Your Products
Axiom is here to help you find solutions to some common custom label and packaging problems! 

Problem: You cannot fit all the text you need on your existing label.
If you need to increase your copy space, but the size of your packaging is not getting any larger, custom an extended content label is a great solution.

Problem: You want your label to focus on the graphics, not the mandatory text.
In many industries, shelf appeal and visual impact are what drive consumer behavior. Because of this, it is not uncommon to want to focus on the graphics for your packaging. Extended content labels will allow you to maximize the space you can use for graphical impact while putting less important text on the inside of the label.

Problem: You need to fit critical government required information on your existing label.
It is critical to ensure compliance with all EPA, FDA, and other government regulations that may impact your product in the marketplace. Warnings, instructions, nutritional information and ingredients can take up a lot of prime label real estate, making ECLs a great solution. Why not also make your product safer to use by having more detailed instructions on how to use?

Problem: You feel like packaging is wasteful and can’t find a solution.
With Extended Content Labels you can easily eliminate extra packaging by combining the information, that you would normally need to list on an exterior carton or box, on the inside of your product label. 2 for 1 helps save the environment and money.

Problem: You can't afford the expense of printing different labels for multiple language requirements.
A huge benefit of extended content labels is the ability to simplify multilingual labeling. Whether you are selling your products in multiple countries or in a bi-lingual region, ECLs make It easy to combine the various languages you require into one label. This will dramatically cut down the expense of warehousing and printing various copies of the same label in different languages.

Problem: You have a critical, last minute label change.
Rather than having to throw out outdated labels, with Extended Content Labels you can address a label change by adding our “Tri-Pack” booklet where you will have 5 panels of printing area to update your labels. This solution can save you a time on label redesigns, and money on obsolete inventory.

Now that you spent money on the labels, why not make them work for you?
Here are some marketing ideas that can be put into action using Axiom's Extended Content Solutions!

Discounts & Free Stuff:  Affix a physical coupon or a coupon code that can be redeemed for a free sample or discount to encourage particular consumer behaviors, whether you want someone to try a new item, or to make sure they come back for a second time.

Recipes: If you are selling food items, one of the greatest applications for Extended Content Labels is to include recipes that show people how to use your product. You are no longer just selling a food item, you are selling a value added solution to someone’s problem!

Information Is King:  Use ECLs to educate people about your products. Take this opportunity to direct them to additional content accessible via social media sites like YouTube, Facebook and  Twitter.

Get Personal: Consumers love to feel connected to the brands they buy. Use an Extended Content Label to tell your company story, the origin of your product, or how you choose the ingredients in your line. Encourage repeat purchases by connecting with the customer or a deeper level. Once again, take this opportunity to direct the customer to additional stories and content that you publish via social media sites like YouTube, Facebook and Twitter.

Gather Information: Extended Content Labels can be a great way to get people to give you feedback or gain invaluable customer insights. Your ECL can instruct the customer to fill out a survey online, fill out an information form, or even join a rewards program. This can be an effective way to promote your customer retention program.

Cross Promote: Use your best selling product to help launch a new product that you brought to market. People who already purchase your products will likely consider your next big thing. Or give one of your slower moving products a push by promoting its benefits on your best-seller.

People love "DIY": Don’t assume that everyone knows what they can use your product for. Maybe it has multiple uses that the average person doesn’t know about or solves a common problem, so tell your customer!

Brag a Little: Now that you have access to Extended Content Labels, use it! You are the best person to describe why your product is the best and why it is better than other products in the marketplace. Self-promote, because you know no one else is going to do it for you.

Create Some Fun: People love to “enter to win,” so consider using an Extended Content Label solution to promote a contest that you are running. If buying the product was not fun enough, this will put it over the top!

*The information provided in this article is meant to be suggestions on how to solve labeling issues and help market your products using Extended Content Labels.