Processing...Axiom has been a valued partner in my supply chain link for the past 30 years. Most impressive of all is the "can do" and "will do" attitude.
Raj, Global Cosmetic Mfr - Glendale, CA
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Why Print Wine Labels Digitally?
Wine Label Printing & HP Indigo Digital Printing Technology
Wine Market Trends Benefit with Digital Printing:
1. A move towards smaller bottling runs, especially for boutique wineries.
2. Security and brand authenticity requirements.
3. Wine industry consolidation, bringing higher requirements for profitability, scrap and throughput.
4. New bottle shapes that require conformable labels and adhesive application.
5. Increased competition that forces wine producers to upgrade labels and image quality.
Key Benefits of Digital Wine Label Printing:
Can print on a variety of substrates
Can fully integrate with in-line and off-line finishing
Perfect Registration
Consistent color across runs
Economical Short Runs
Standard CMYK + 3 additional colors will match special colors
Variable data printing
No set-up or changeover time reduces final price
No plates needed, significantly reducing price and increases flexibility
Axiom Partners with HP Indigo Digital Label Printing Solutions for On-Demand, High-Quality, Wine Label Printing
Few products are judged as critically by their labels as wine is. Label color, quality, shape and finish – all combine to earn shelf space and draw the customer’s eye. Consumer studies show that 80 percent of those who pick up a bottle off the shelf will buy it. But besides conveying the product particulars – manufacturer’s name, wine variety and alcohol content – labels sell something more: an image.
And with the wine market in a state of oversupply, retailers and consumers call the shots. Increased competition means more competitive wine prices and increased demand for line labels – at reduced cost with high quality. That’s where HP Indigo digital presses come in. Their ability to print high-quality labels in 7 colors with variable data on a wide range of substrates make HP indigo digital presses ideal for the needs of wine label manufacturers.
The wine industry is facing a new reality: the specific needs of win labels have become as fundamental to selling the product as the wine itself.
Vitners may require a short run of reserve labels. Restaurants may want a house label. Companies may request personalized labels for holiday gift baskets. Families celebrating marriages may order wine labels customized with the bride and groom’s picture.
In an industry where the product requirements vary as much as the season’s harvest, HP Indigo digital presses deliver all of this and more. Our products give you the results you need.
“There is definitely a market for HP Indigo digital presses in label printing for medium and smaller-sized wineries. They also fill a need for promotional printing and variable data.” Jay Tapp, President and CEO for Tapp Technologies, Inc.
Information Provided by HP.