Axiom Addresses Unique Packaging Needs By Market Segment

Two industries that we supply labels to often are the pharmaceutical & nutraceutical sectors as well as the health & beauty/cosmetic/personal care sectors. Over the years we believe we have developed an understanding of the critical competitive factors that drive the industry professional's decision making when it comes to selecting a packaging supplier. Axiom has developed the reputation of being, more than a supplier, a partner to these firms - helping them to develop systems and packaging solutions that solve current regulatory issues in their market segment and place them ahead of the competition in terms of quality of packaging.

Here is how we see things:

Pharmaceuticals & Nutraceuticals: A heavily regulated industry like the pharmaceutical industry which requires critical certification and validation of labels must rely on its label converter to have a controlled and regulated environment. With less of a focus on decoration, pharmaceutical labels must be high-quality, and can often use a label converter familiar with security elements. Certified label counts, record keeping, good manufacturing practices, and internal controls are paramount in the decision to choose one label converter over another. Flexibility to print short and long runs is appreciated to allow for product launch/sample needs as well as for doing longer, more economical runs. Extended content label solutions are becoming commonplace in the pharmaceutical industry in order to accommodate additional drug warning and ingredient information as well as multi-lingual instructions.

Health, Beauty & Personal Care: Because of the nature of this industry, high quality is an absolute requirement of any label or packaging decoration. Because of the highly competitive nature of this industry, packaging redesign happens more often that in other industries. A good partnership will happen between a product manufacturer and a label company when solutions are provided that can cater to these high-end elements. Additionally, many health and beauty products are small, which means that a label must be able to pack detailed, complex graphics effectively onto a small surface area. Often times in the health & beauty industry a company require a solution that can adapt to adding additional product line extensions without breaking the bank.