If you’re new to the product packaging world, you’re probably a little confused by all of our terminology. Let’s start with the easy stuff: Flexible Product Packaging.
Not sure what flexible product packaging is or why you need it? You’ve come to the right place.
What is Flexible Packaging?
Flexible product packaging uses flexible materials in the packaging of your product. This makes your product’s packaging easily transformable or movable. If you can’t picture flexible packaging in your head, think granola or shredded cheese packaging.
Why Choose Flexible Packaging Over Traditional Packaging Materials?
Many of us want to ensure our product is protected, making it easier to lean towards more traditional packaging materials such as:
However, flexible product packaging has become more and more popular as of late. Choosing the right packaging for your product is important for many reasons (costs, information readability, display, transport durability, product protection, etc.)
Regulations for environmental safety and packaging reusability are becoming more standard for every industry. Flexible packaging provides the best solutions for meeting these needs and expectations for good product packaging design.
What’s Driving the Flexible Product Packaging Trend?
The main drivers behind flexible packaging are the drastic changes that are occurring in consumer lifestyles and the retail sector. Due to innovation, industries across the world are being disrupted with more convenient and enhanced products. Consumers respond positively to these changes in flexible packaging because they are often easier to handle, better for single use applications, and are compact enough to fit in almost any space.
Prepared food items and ready to eat meals are the norm, making flexible packaging the helping hand for people who have to juggle many responsibilities such as life, work, and family.
If you’re unsure about changing your product packaging, check out a few of our designs! Here at Axiom Label we create flexible packaging that fits your product perfectly. Don’t be afraid to give us a call!